Founded in 1865 by Georges Favre-Jacot in Le Locle, Switzerland, Zenith is a Swiss luxury watch brand that adheres to the principle of a manufacture, handling every stage of watchmaking in-house. The company changed its name to "Zenith" after winning a gold medal for its pocket watch movement at the 1900 Paris World's Fair. Since then, Zenith has pursued watchmaking that blends technological innovation and aesthetics. To date, it has developed over 600 different movements, including "El Primero" and "Elite," and has won over 2,000 awards worldwide. Its superior technology has been adopted by Swiss post offices, observatories, the military, and public institutions since the 1930s. Even after becoming part of the LVMH group, Zenith continues to release new collections with advanced technology and innovative designs while maintaining its traditions.